Proprietary Real Estate Market Reports

Maintain your edge in the real estate market with the region's most trusted Lay of the Land® Market Reports.

The Leading Authority in Real Estate Market Research

At Saunders Land, we combine extensive market data, proprietary software systems, and a team of dedicated experts to produce industry-leading research that sets the standard in today's real estate landscape. Our insights are driven by the Saunders Real Estate Research Team, a group of more than eight full-time analysts who verify land sales and conduct in-depth market analysis year-round.

The result is the Lay of the Land Market Report — a comprehensive, data-driven publication produced annually for Florida, Georgia, and Arkansas. Each report delivers a detailed examination of land sales and market trends, covering everything from ranch and recreational properties to remainder rights and conservation easements. This publication stands as the most trusted source for land value data in the markets we serve.

Distributed in print to over 50,000 landowners, the reports include exclusive articles and analysis authored by Saunders' advisors and team members, offering both context and commentary on the evolving land market. With insights grounded in analyzed transaction volumes, property values, and annual trends, the Lay of the Land Market Report serves not only as a benchmark but also as a strategic tool for landowners, investors, and professionals navigating complex land decisions.

At Saunders Land, our goal is simple: to be your most trusted land advisor—and that starts by being the most knowledgeable. The Lay of the Land Market Report reflects that commitment through transparent, accurate, and expert-backed research.

Florida Market Report

Florida’s land market continues to attract long-term capital and institutional investment, even as smaller buyers pull back. Large-acreage transactions remain strong, and land use is shifting rapidly as agricultural acres give way to residential, commercial, and solar development. The Lay of the Land Florida Market Report captures these changes with in-depth analysis of sales activity, value trends, and statewide movement—offering a clear picture of the opportunities and challenges shaping land ownership in Florida.

Download the Florida Market Report

Georgia Market Report

Georgia’s land market remained resilient in 2024, with steady demand across farmland, timberland, recreational tracts, and transitional land. Southwest cropland drew institutional capital, South Georgia timberland reached record highs, and ranchland in the Piedmont continued to appreciate. Rising values near growth corridors like Macon, Augusta, and Metro Atlanta highlight the state’s strong development momentum. With a growing population, a powerful agricultural base, and a strategic role as a logistics hub, Georgia stands out as a premier destination for land investment.

Download the Georgia Market Report

Arkansas Market Report

Arkansas’s land market remained strong in 2024, with steady sales volume and continued demand across farmland, timberland, recreational properties, and transitional land. The Lay of the Land Arkansas Market Report highlights the factors influencing land values—including Delta farmland appreciation, active timber markets in the south, and rising interest in large recreational tracts and transitional land in growth regions. Backed by market expertise and on-the-ground insight, this report offers a valuable perspective on Arkansas’s evolving land market.
DOWNLOAD THE ARKANSAS MARKET REPORT

Offices and Areas Served

Headquartered in Lakeland, Florida, with additional offices throughout the Southeast,
Saunders Land is located at the center of the fastest-growing markets in the region.

Find An Office Near You